Direct Mailers Take Note of USPS Tabbing Regulations

Jun 4, 2018
Blog

Overview

Are you in the direct mail business? Do you want to ensure your mailers comply with the United States Postal Service (USPS) tabbing regulations? Look no further! Darrigan Designs, a leading visual arts and design firm, is here to assist you in creating direct mailers that not only catch the recipient's attention but also adhere to USPS guidelines.

Understanding USPS Tabbing Regulations

The USPS tabbing regulations govern the placement and usage of tab labels or wafer seals on direct mail pieces. These regulations are essential to maintain the integrity and efficient processing of bulk mail. Non-compliant mailers may face delays in delivery or incur additional processing fees. Hence, it is crucial for direct mailers to understand and comply with these regulations to ensure their mail gets delivered smoothly.

Key Requirements

Here are some key requirements that direct mailers need to consider when adhering to USPS tabbing regulations:

  1. Tab Size and Placement: The size and placement of tabs on your mailers need to meet USPS guidelines. The regulations specify the exact dimensions and positioning of the tabs to ensure compatibility with automated mail processing equipment.
  2. Tab Thickness and Adhesive: The thickness of the tab and the strength of its adhesive are important factors. The tab should be durable enough to withstand mailing and should adhere securely to the mail piece.
  3. Quantity of Tabs: The number of tabs required depends on the dimensions and weight of your direct mailer. USPS provides specific guidelines regarding the number of tabs needed to secure different types of mail pieces.
  4. Mailer Orientation: The orientation of your mailer, whether it is a booklet, catalog, or self-mailer, has implications on tab placement. Understand the specific requirements for each type of mailer to ensure compliance.

Benefit of Compliance

Complying with USPS tabbing regulations offers several benefits to direct mailers:

  • Reduced Processing Time: Mailers that adhere to tabbing regulations can be processed more quickly by USPS automated machinery, resulting in faster delivery to recipients.
  • Cost Savings: By complying with USPS guidelines, you can avoid additional processing fees, which can help you save on your overall mailing expenses.
  • Enhanced Delivery Rates: Mailers that meet tabbing regulations are less likely to get damaged during processing, ensuring a higher delivery success rate.
  • Professional Image: By following USPS guidelines, you project a professional image to your recipients, enhancing your brand reputation.

Darrigan Designs - Your Tabbing Regulation Compliance Partner

At Darrigan Designs, we understand the importance of complying with USPS tabbing regulations. Our expert team of designers and copywriters has extensive experience in creating visually appealing mailers that meet all the necessary tabbing requirements.

Compliance-Oriented Design

Our designers take into account all aspects of USPS tabbing regulations when designing your direct mailers. We adhere to the guidelines for tab size, placement, quantity, and mailer orientation, ensuring your mailers are not only compliant but also visually appealing and effective in capturing the recipient's attention.

Experienced Copywriters

Our team of experienced copywriters crafts compelling content that complies with tabbing regulations while effectively conveying your message. We understand the importance of fitting the necessary details within the space allowed by tabbing regulations, and we optimize the wording to ensure maximum impact and engagement.

Full Compliance Assurance

When you choose Darrigan Designs, you can be confident that your direct mailers will meet all USPS tabbing regulations. We provide comprehensive compliance assurance, reviewing each design and ensuring it adheres to the guidelines. With us, you can focus on your business while we take care of the intricate tabbing details.

Contact Us Today

Don't let USPS tabbing regulations hinder your direct mail marketing success. Reach out to Darrigan Designs today and let our experts guide you through the process of creating compliant and captivating direct mailers. Take advantage of our expertise and elevate your direct mail campaigns to the next level!

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